Tappi is a B2B digital commerce company headquartered in Kenya and also operating in Côte d'Ivoire. Tappi provides automated website creation, digital advertising, and payment services to small and medium-sized enterprises. Mobile operators bundle Tappi's software with their SME packages to distribute Tappi's service. The company digitizes online branding by allowing merchants to generate web pages via an artificial intelligence chat interface, launch ads, and process payments in a single application.

Tappi also provides review collection and customer relationship management tools to solve digital trust challenges. Small business owners use Tappi's platform to gather authentic feedback, build online reputations, and track advertising performance. Telecommunications companies use Tappi's technology to increase value for their merchant networks and drive data package subscriptions. These features combine with the core digital commerce operations to help businesses reduce marketing costs, professionalize their online presence, and make better and quicker customer acquisition decisions.