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“Let’s sell premium water!”

Many years ago, a young marketing exec stood up in a board room and made this proposal. Laughter ensued. This probably happened many times, until finally, some idiot listened.

That idea is today worth $700MM

Read more about not so stupid ideas

Please also check out the Digestif. Catch up with our investees

We hope you find this interesting. If you do, please repost or forward it.

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